SellerAmp SAS is the tool most UK arbitrage sellers are pointed to first — and it's genuinely good. But it isn't the only option, it isn't cheap, and it doesn't have a free tier, so plenty of sellers go looking for an alternative. Here's an honest, UK-focused comparison of the main choices in 2026, what each is best at, and how to pick.
Why sellers look for a SellerAmp alternative
SellerAmp is a category leader for good reason — solid profit calculations, eligibility and IP alerts, Keepa charts, and apps on iOS, Android and Chrome. The common reasons people still shop around:
- Price. SellerAmp runs roughly $19.95–$49.95/month across three tiers (UK pricing available) — a real monthly cost for someone just starting.
- No free tier. There's a trial, but no permanently-free option to learn on.
- You want something UK-first or lighter for fast in-aisle checks rather than a full desktop workflow.
None of that makes SellerAmp bad — it makes it worth comparing against your actual needs and budget.
The alternatives, compared
Prices are 2026 figures and change — check each provider's current pricing before deciding.
| Tool | Best for | Platform | Free tier | Rough price |
|---|---|---|---|---|
| SellerAmp SAS | All-round UK RA/OA, the default | iOS, Android, Chrome | No (trial only) | ~$19.95–$49.95/mo (3 tiers) |
| Axivelo | Free in-store profit checks, UK Amazon | Android | Yes — 10 scans/day | Free; Pro £9.99/mo or £79.99/yr |
| BuyBotPro | Online arbitrage at a desk | Browser extension | No | ~$34.95–$44.95/mo |
| FBA Multitool (FMT) | Budget UK alternative | Mobile/web | Varies | ~$10/mo (budget) |
| Scoutify 2 | Sellers already on InventoryLab | Mobile | No (bundled) | Included with InventoryLab sub |
| Amazon Seller app | Basic eligibility/price checks | iOS, Android | Yes | Free |
How to choose
- You want to try before you pay: start with a genuinely free tier. Axivelo's free plan (10 scans/day) and the free Amazon Seller app both let you learn without a subscription — though the Amazon app lacks a real profit/max-buy-price workflow and Keepa-style history.
- You mostly source in shops (retail arbitrage): a fast phone scanner matters. Axivelo is built for in-aisle UK checks — net profit, ROI, your maximum buy price and demand on one screen — and works offline for shops with no signal.
- You mostly source online (online arbitrage): a browser-based tool like BuyBotPro fits the desk workflow; SellerAmp's Chrome extension does too.
- Budget is the deciding factor: compare Axivelo Pro (£79.99/year ≈ £6.67/month) and FBA Multitool against SellerAmp's monthly cost.
- You're VAT-registered: check the tool handles UK VAT properly in its profit maths — this is where a UK-first tool earns its place.
For a like-for-like on the tool this article is about, see our honest SellerAmp vs Axivelo breakdown. For the wider field, the best Amazon FBA scanner apps in the UK and the genuinely free options go deeper.
Where Axivelo fits
We build Axivelo, so treat this as the honest pitch, not a neutral verdict: it's an Android, UK-Amazon-focused scanner with a free 10-scans-a-day tier, VAT-aware profit (the way HMRC sees it), an offline scan queue for no-signal shops, and net profit, ROI and your maximum buy price from a single barcode scan — Pro is £9.99/month or £79.99/year. If you're on iPhone, or you want the most established all-rounder and don't mind paying monthly, SellerAmp is the safer pick. If you want to start free and check UK in-store deals fast, Axivelo is the closest alternative. Try the free FBA calculator first if you just want to sanity-check the maths, and read what retail arbitrage is if you're still deciding whether any tool is for you.
Check any product before you buy
The free UK Amazon FBA calculator applies the 2026 fees and VAT to show net profit, ROI and margin. Axivelo does the same from a barcode scan in the aisle — free to start on Android.
Open the free FBA calculatorFAQ
What is the best SellerAmp alternative in the UK?
It depends on how you source and your budget. For a free way to check in-store Amazon.co.uk profit, Axivelo (free 10 scans/day, Android) is the closest like-for-like; for online arbitrage at a desk, BuyBotPro; for the lowest cost, FBA Multitool. SellerAmp remains a strong all-rounder if you're happy to pay monthly and want iOS too.
Is there a free alternative to SellerAmp?
Yes. Axivelo has a permanently free tier of 10 scans a day, and the Amazon Seller app is free but lacks a proper profit and max-buy-price workflow and price history. SellerAmp itself only offers a trial, not a free tier.
Is SellerAmp worth it?
For many UK sellers, yes — it's a capable, well-supported tool across iOS, Android and Chrome. Whether it's worth it for you depends on whether you need everything it does versus a cheaper or free tool that covers your sourcing style.
What's a cheaper alternative to SellerAmp?
Axivelo Pro at £79.99/year works out around £6.67/month, below SellerAmp's monthly cost, and Axivelo has a free tier to start; FBA Multitool also competes on price. Always check current pricing, as it changes.
UK Amazon FBA sellers — we built Axivelo after one too many trips juggling Keepa, a calculator and a spreadsheet halfway down a B&M aisle. Now it shows profit, ROI, MAX PAY and demand on every in-store scan.