Snapshot comparison
Both tools help UK sellers check a potential buy. SellerAmp also has a mobile barcode scanner, so either can be used in a shop. Features and pricing can change; confirm them on SellerAmp's official site and Axivelo's current plans.
| Dimension | Axivelo | SellerAmp SAS |
|---|---|---|
| Primary focus | UK in-store retail arbitrage | Retail arbitrage, online arbitrage & wholesale |
| Marketplace | Amazon.co.uk first, GBP, UK FBA fees | Multiple Amazon marketplaces |
| On-screen output | Profit, ROI, max buy price + risk flag | Data & ROI for your own call |
| Where it shines | UK-focused Android aisle workflow | Connected mobile, web and browser workflows |
| Free to start | Yes — scan credits, no card | Paid (trial available) |
| Pricing model | Limited free tier; optional Pro | Subscription after trial (check site) |
| HMRC MTD CSV export | Yes | Not a focus |
Focus & workflow
SellerAmp supports a browser extension for supplier and retailer websites, a web app and an iOS/Android app that can scan barcodes in shops. Saved settings and results sync between its tools. That breadth helps if you split your time between online suppliers and physical stores; it also means the app deserves a fair in-store comparison, not just a desk-based one.
Axivelo is built for the other half of arbitrage — walking shops like B&M, supermarkets, discount and clearance stores. You point your phone camera at a barcode and get a decision in seconds, one-handed, without juggling Keepa, a calculator and a spreadsheet halfway down an aisle.
What you see on screen
Both tools leave the final decision to you. SellerAmp gives you rich data and an ROI figure across a detailed interface — powerful once you know what "good" looks like. Axivelo puts the same core inputs (net profit, ROI, UK FBA fees, your maximum buy price, Buy Box and competition) plus an advisory risk flag on one screen, so you can read it in seconds under time pressure and save the product to your Buy List or Watchlist. Neither auto-decides for you.
Pricing
Axivelo has a limited daily free tier with no card and an optional Pro upgrade; see the current Axivelo plan details before choosing a paid tier. SellerAmp's pricing page describes subscriptions following a 14-day trial. Confirm current pricing and limits in your currency before subscribing. To compare the result independently, enter the same inputs into our free Amazon FBA calculator (UK) and Amazon's Revenue Calculator; each tool has different assumptions and neither is a guarantee of profit.
The verdict
- Pick Axivelo if you mostly source in physical UK shops, want a free start, and value a fast one-screen read over a denser interface.
- Pick SellerAmp if you source both in-store and online, sell across marketplaces, and need a connected mobile, web and browser suite.
- Use both if you do shop trips and online sourcing — a free in-store tool plus a paid desk tool is a common, sensible UK setup.
Compare with the same three products
We make Axivelo, so this comparison is not independent. SellerAmp says its subscription includes a web app, mobile app and Chrome extension; it also offers a 14-day trial. Axivelo's public listing describes Android scanning and a limited free tier. SellerAmp is also a shop-floor tool, not merely a desk product. The right fit depends on whether you need multi-marketplace research and browser workflows or primarily a UK-focused Android decision screen; check current provider pages for any changed plans.
Scan the same three ASINs in both products, use the same expected sale price and stock cost, then compare referral category, FBA fee, VAT assumptions and listing eligibility. Confirm the actual fee with Amazon's estimator. If a result differs, isolate the input before you believe the more flattering margin. Count time saved in a real shop visit and consider the current subscription cost. Neither tool guarantees Buy Box share or future demand; a trial with your own account is more useful than a feature score invented by the publisher of one of the apps.
See the in-store numbers for yourself
Scan a barcode for net profit, ROI and the most you should pay, with UK FBA fees built in. Free to start, no card.
Get Axivelo on Google PlayFAQ
Is Axivelo a SellerAmp alternative?
Axivelo can cover the UK in-store barcode and estimated profit workflow if that's what you use most. SellerAmp also scans barcodes on mobile and has web and Chrome tools, so sellers who need those wider workflows should test both before switching. Many UK sellers use more than one tool.
Is SellerAmp or Axivelo cheaper?
Axivelo is free to start with a daily free tier and no card. SellerAmp SAS is a paid subscription with a trial — check SellerAmp's site for current pricing in your currency.
Which is better for beginners?
If you're a UK beginner sourcing in physical shops, Axivelo is the gentler start: it's free and puts the key numbers on one screen. If you plan to do serious online arbitrage and wholesale, learning SellerAmp early can pay off.
UK Amazon FBA sellers — we built Axivelo after one too many trips juggling Keepa, a calculator and a spreadsheet halfway down a B&M aisle. Now it shows profit, ROI, MAX PAY and demand on every in-store scan.