Snapshot comparison
Both tools help UK sellers decide what's worth buying, but they're optimised for different moments. Pricing changes often — confirm on each official site.
| Dimension | Axivelo | SellerAmp SAS |
|---|---|---|
| Primary focus | UK in-store retail arbitrage | Online arbitrage & wholesale |
| Marketplace | Amazon.co.uk first, GBP, UK FBA fees | Multiple Amazon marketplaces |
| On-screen output | Profit, ROI, max buy price + risk flag | Data & ROI for your own call |
| Where it shines | Camera scan in the aisle | Browser extension at a desk |
| Free to start | Yes — scan credits, no card | Paid (trial available) |
| Typical price (2026) | Free; Pro at launch | Paid plan (check site) |
| HMRC MTD CSV export | Yes | Not a focus |
Focus & workflow
SellerAmp is most at home as a browser extension: you're on a supplier or retailer website, you click the SAS button, and it analyses the matching Amazon listing. That's a brilliant fit for online arbitrage and wholesale, where sourcing happens at a computer.
Axivelo is built for the other half of arbitrage — walking shops like B&M, supermarkets, discount and clearance stores. You point your phone camera at a barcode and get a decision in seconds, one-handed, without juggling Keepa, a calculator and a spreadsheet halfway down an aisle.
What you see on screen
Both tools leave the final decision to you. SellerAmp gives you rich data and an ROI figure across a detailed interface — powerful once you know what "good" looks like. Axivelo puts the same core inputs (net profit, ROI, UK FBA fees, your maximum buy price, Buy Box and competition) plus an advisory risk flag on one screen, so you can read it in seconds under time pressure and save the product to your Buy List or Watchlist. Neither auto-decides for you.
Pricing
Axivelo is free to start: a daily free tier with no card, and Axivelo Pro is a paid upgrade announced at launch. SellerAmp SAS is a paid subscription with a trial — always check SellerAmp's own site for current pricing and plan limits in your currency. Either way, run the numbers first: our free Amazon FBA calculator (UK) shows profit, ROI and UK fees for any product.
The verdict
- Pick Axivelo if you mostly source in physical UK shops, want a free start, and value a fast one-screen read over a denser interface.
- Pick SellerAmp if you mostly source online, sell across multiple marketplaces, and want a mature, browser-based all-rounder.
- Use both if you do shop trips and online sourcing — a free in-store tool plus a paid desk tool is a common, sensible UK setup.
See the in-store numbers for yourself
Scan a barcode for net profit, ROI and the most you should pay, with UK FBA fees built in. Free to start, no card.
Join Axivelo early accessFAQ
Is Axivelo a SellerAmp alternative?
Axivelo can replace SellerAmp for in-store retail arbitrage on Amazon.co.uk, where you want a fast profit and ROI check for free. For desk-based online arbitrage and wholesale across multiple marketplaces, SellerAmp SAS remains a more established, broader choice. Many UK sellers use both.
Is SellerAmp or Axivelo cheaper?
Axivelo is free to start with a daily free tier and no card. SellerAmp SAS is a paid subscription with a trial — check SellerAmp's site for current pricing in your currency.
Which is better for beginners?
If you're a UK beginner sourcing in physical shops, Axivelo is the gentler start: it's free and puts the key numbers on one screen. If you plan to do serious online arbitrage and wholesale, learning SellerAmp early can pay off.
UK Amazon FBA seller and founder of Axivelo. I built Axivelo after one too many trips juggling Keepa, a calculator and a spreadsheet in a B&M aisle.